Rajandran R Founder of Marketcalls and Co-Founder Algomojo. Full-Time Derivative Trader. Expert in Designing Trading Systems (Amibroker, Ninjatrader, Metatrader, Python, Pinescript). Trading the markets since 2006. Mentoring Traders on Trading System Designing, Market Profile, Orderflow and Trade Automation.

Pyramid Saimira Theatre Ltd : Stock Analysis and Buy Call

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Buy: Pyramid Saimira Theatre Ltd.
CMP : Rs 316
Target : Rs 380 and 420
 
 
India's largest theatre chain, Pyramid Saimira Theatres (PSTL) operates in all categories – Film exhibition – multiplexes, cineplexes and single screens;

Film distribution and also in content production for TV / films . Headquartered in Chennai, it commands 44 multiplexes with 113 screens, and 590

single screens. It has now expanded its (film exhibition) business to Malaysia, China and the US. Its film exhibition model is asset-light (all the theatres are

rented not owned). PSTL has recently ventured into film production and TV production by launching a subsidiary, Pyramid Saimira Productions Limited

(PSPL). PSTL uses an end-to-end Digital Cinema Solution in few of its theatres, and this is set to revolutionize the distribution and exhibition system in

the Indian film industry.
 
 

Pyramid Saimira Charts

 

PSTL has got almost 45% of the "Quality screens" under its banner in Tamil Nadu and Andhra Pradesh. As screens in Tamil Nadu and Andhra Pradesh

contribute 75% of the South Indian film box office collection, PSTL will benefit from its strategy of entering Tamil Nadu and Andhra Pradesh markets. The

cheapest form of entertainment in Tier-I and –II cities is films. PSTL has targeted those cities with Class A and B theatres. Class A theatres would

contribute 45% to the domestic box-office collection and Class B 41.8% in FY09. PSTL is the only theatre chain operating in Tier-I and -II cities in south

of India and hence has the edge in scaling up the number of screens and capturing a major share of the market.
 
 

Wider release format would help producers milk a film in the first three weeks of release by distributing a large number of digitized copies via satellite

and also curb piracy to a certain extent. This would create new "first release" theatres, which would fetch revenue from earlier "no revenue" areas for

PSTL and also get back some revenue from the piracy market to the main stream benefiting all stakeholders of the film industry. Pyramid Saimira

Productions Ltd., (PSPL), its subsidiary would also release about 30 films in the four South Indian States in FY09.
 
 

For the year ending Mar-09, the company is expected to do earnings of Rs 23.8 per share [on expanded capital]. At current price of Rs 315, it is available at

fairly attractive valuations of 13 times FY-09 earnings. PSTL is well poised to ride the growth prospects of the entertainment industry.

Key Concerns: The company does not have any previous experience of gigantic scaling up of operations and managing a big size business. The film

industry is highly dependent on the quality of films ("content"). If the quality of films released in the coming years does not suit audiences' taste, PSTL's net

revenue would be hit. This is perceived as an industry risk and is applicable to all producers, distributors and exhibitors

Rajandran R Founder of Marketcalls and Co-Founder Algomojo. Full-Time Derivative Trader. Expert in Designing Trading Systems (Amibroker, Ninjatrader, Metatrader, Python, Pinescript). Trading the markets since 2006. Mentoring Traders on Trading System Designing, Market Profile, Orderflow and Trade Automation.

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