In the past decade, availability of personal computers, increased high-speed broadband connectivity, and emphasis on faster, safer, and more convenient banking services led to new services like Internet banking. The telecom revolution has enabled people to operate their bank accounts through mobile banking and SMS banking services.
Social media like Twitter are garnering more importance by the passing day. The hashtags, a predefined term, is becoming an important approach to pass a message. Kotak Mahindra Bank has understands this and that’s why they’ve launched Social Media Banking known as Jifi. This integration is a first-of-its-kind fully integrated social banking services.