Increased consumer demands require innovative solutions
BASF at the Fruit Logistica from Febuary, 7th to 9th 2008 in Berlin
In line with the motto “Living Food Quality Together”, the BASF business unit Crop Protection consequently relies on the continuation and expansion of partnerships and joint projects within the fruit and vegetable value chains.
Thanks to joint pilot projects together with wholesalers, the food retail industry, producers and independent analysis institutes, e.g. Spanish strawberries and Turkish table grapes could be produced for the German market in the 2007 season. The high quality demands regarding sustainable production and food safety were exceeded in this production. This successful project is expected to be expanded and continued in the coming season.
BASF will be present for the third time at the international trade fair for fruit and vegetable marketing “Fruit Logistica”, which will take place from February 7th to 9th 2008 in Berlin. With its products and services, BASF presents itself as partner for all phases in the fruit and vegetable value chain: from production to trade.
Today of course, for many of us it is a matter to always be able to buy fresh fruit and vegetables of highest quality and in a wide variety. But in order to be able to meet the increasing expectations of the consumers, with regard to quality, safety and availability of fresh food, it is absolutely necessary that all partners in the value chain pursue one and the same objective.
With sales of €3,079 million in 2006, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf. com
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products, agricultural products and fine chemicals to crude oil and natural gas. As a reliable partner to virtually all industries, BASF’s high-value products and intelligent system solutions help its customers to be more successful. BASF develops new technologies and uses them to meet the challenges of the future and open up additional market opportunities. It combines economic success with environmental protection and social responsibility, thus contributing to a better future. BASF has approximately 95,000 employees and posted sales of €52.6 billion (approximately $66.1 billion) in 2006.